Aveda Pure Abundance Volumizing Shampoo

Volumizing shampoo removes product build-up and excess oil. Soft gel texture transforms into a luxurious lather that enhances volume for fine hair.- Gently removes product build-up and excess oil- 4X more voluminous hair*- 3X shinier hair*- Reduces breakage by 85%**- VeganFormulated for fine hair. Safe for colour-treated hair.100% Vegan. Naturally derived ingredients. Silicone free. Leaping Bunny Approved.Free from silicone, mineral oil, synthetic fragrance, SLS/SLES.*When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair.**When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair.